Run a structured tracking audit on any e-commerce website in under 2 hours. Covers Shopify, GTM (web + server), GA4, Google Ads, Meta, and live site inspection.

This is the exact process used for every tracking audit delivery. You get the full checklist, a real-world example audit, and a Claude Code skill file so you can automate it with AI.

What you get

1. The Audit Framework - What to check, where to look, and why it matters
2. Example Audit - A fictional e-commerce audit showing the exact output format
3. Claude Code Skill File - Drop into your .claude/skills/ folder and Claude runs the audit for you

Part 1: The Audit Framework

Step 1: Gather Context

Before touching any tool, collect:

• Client name and website URL
• Ecommerce platform (Shopify, WooCommerce, Magento, custom)
• Consent platform (Cookiebot, CookiePro, custom, none)
• Other tracking tools active besides GTM (TripleWhale, Jentis, ProfitMetrics, Smarketer, Google & YouTube app, etc.)
• Whether server-side GTM is active and where it's hosted (Stape, TAGGRS, self-hosted)
• Any known issues the client has flagged

GTM, GA4, and Google Ads IDs you discover in the next step.

Step 2: Pull Data